Wainscot Health Communications, a division of Wainscot Media, is the recipient of a 2012 Aster Award for excellence in medical marketing for “Advances in Pediatrics” a custom publication created for Westchester Medical Center. The magazine won the Siver Award in the category of Publication/External – Single, for a hospital with over 500 beds.
This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2011. The 2012 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence (Silver Awards – Score of 90 to 94 (top 12% in the nation). Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all time high. The 2012 Aster Awards program contained some of the best advertising arguably in the world. The judge’s expectations were again surpassed,” said Melinda Lucas, Aster Awards Program Coordinator.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
